During an on-line interview with San Jose mayor Matt Mahan as part of his run for governor, GFC‘s David Crane passed along an interesting anecdotal statistic from the class he teaches at Stanford. The context was a discussion of in-fill development and “green-fill development” or building on bare land further outside the suburbs. Mahan walked the fine line of sounding like he saw a need for both.

But the interesting factoid that Crane provided was that he asked his Stanford class if they had a goal of owning their own home. 100% of hands went up. It sounds like the “you will own nothing and be happy” concept that originated from a 2016 essay by Danish politician Ida Auken that was published by the World Economic Forum doesn’t hold water with Stanfordites when it comes to their biggest future purchase.

But wait. There’s more. The real kicker was when Crane asked the class how many of them wanted detached single family residential homes. 85% of the class raised their hands. No stack and pack for them. Developers take note. The YIMBY’s might have 15% of the market mindshare, but the next generation of buyers looks a lot like the last four generations.

Here is a related update from the SF Standard piece on Steve Hilton’s gubernatorial campaign. Great question and an even better answer. I wish more candidates would take this approach and tell the YIMBYs where to get off instead of demanding quality of life killing in-fill.