Dedicated to Empowering and Informing the Burlingame Community

Yesterday was the grand re-opening of the newly refreshed Safeway that was last re-opened in 2011.  It's been a six-month project, and I would say it's better, but not any sort of total game changer.  The biggest difference is probably energy efficiency as a lot more refrigerated items are behind doors instead of in open shelving.  It all looks bright and shiny.

I didn't realize it was the re-opening, I just needed groceries, but the balloons, a DJ, food sample tables all over the store, a Burlingame ice carving (I missed whatever was being served) and the local street names on each aisle's signage made for a festive occasion.  Everybody got a Safeway scratcher ($2, $5, $10, etc) and we now have a B'game Concierge!  Kathleen B was near the front door doing conciergy stuff.  The mailer that went out to nearby residents has her email:  Burlingame.Concierge@safeway.com.  That could come in handy.  Here's the scene

Safeway balloons

Safeway ice carving

Posted in

3 responses to “Safeway – Part 75: The Grand Re-opening”

  1. Constance

    I also went to Safeway that day for a few things and did not realize it was the grand reopening. Honestly, I think the store is beautiful. They did a great job; plus I won a bag of Italian groceries! The Safeway organics brand of Italian blood orange soda is really good 👍 loved the Bgame ice sculpture.
    Fresh layout, expanded selections and overall atmosphere = A+

  2. Peter Garrison

    Back to their old tricks:
    Sunday we bought two, 2 for 1 items.
    Checked out at the self-check kiosk.
    No deal- full price for four items.
    Didn’t want to hold up the crowd so didn’t go to find a manager.
    Not coming back…

  3. Joe

    You can ping our concierge at the address above. She has been responsive so far.

Leave a Reply


The Burlingame Voice is dedicated to informing and empowering the Burlingame community.  Our blog is a public forum for the discussion of issues that relate to Burlingame, California.  Opinions posted on the Burlingame Voice are those of the poster and commenter and not necessarily the opinion of the Editorial Board.  Comments are subject to the Terms of Use.


All content subject to Copyright 2003-2026

Discover more from The Burlingame Voice

Subscribe now to keep reading and get access to the full archive.

Continue reading