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Six years after we got the preview of the Top Golf plans (as described here), I finally made it out to the Bayfront for some swings and refreshments.  We went with a large group and booked two stations for two hours on a busy Saturday afternoon.  The facility is impressive and expansive.  There are 36 hitting stations on each of three levels.  We were on the middle level, and I got a bit of the agoraphobic feeling I had when I did the special event at Oracle Park hitting golf balls on to the baseball field from stations in the stands.  There are nets in front.

The sports bar in the lobby is likely to draw a good crowd of all ages with the giant screen shown below, a full bar, pub fare, foosball and shuffleboard.  I could see going out there without hitting any balls.  With the soccer field a short walk away, there were plenty of kids kicking back after games.  For the uninitiated, the gamification of the golf shots is not exactly intuitive.  The idea is to set up teams and rack up points similar to pinball by hitting targets.  If I were Top Golf, I would offer some coaching to newbies on how to set it up and perhaps explain why an additional $5 charge per player for "membership" kicked in above the station rental fee.

The stations are set up for hitting and socializing.  Some have high-tops and all appeared to have couches.  We had a few tag-alongs who didn't hit a single ball and still had fun.  The food appeared to be pretty average.  There were no complaints about the chicken sandwich and fries, but a local hack I will tip you off to is the Mexican restaurant (Gabriel's & Daniel's) in the old driving range building across the parking lot is still operating albeit on limited hours–they closed at 5pm on Saturday.  The food is excellent–probably the best Mexican between Millbrae and San Mateo.

Another oddity is the drink menu doesn't have any prices on it!  The Angel's Envy Old Fashioneds are $17.75.  A Hendricks Martini is $19.75 while good ole Grey Goose goes off at $12.25.  You don't find that out until the bill arrives.  Those aren't usurious prices, but why not print them?

We shall see if the business turns out to be the sales tax gusher the city is hoping for.  Other Top Golf sites that are older and perhaps not as cool were reported to be under plan as we noted here last September.  With 108 stations and a fun bar, I hope they do well so we can do well.

Top Golf bar

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One response to “Top Golf: First impressions”

  1. Phinancier

    It looks like the Golden Goose known as Topgolf may not be laying as many eggs as expected. News reports say Calloway is in talks to sell its Topgolf unit to private-equity firm Leonard Green, according to people familiar with the matter. Golf-club maker Callaway first invested in Topgolf in 2006. It bought the remainder of the company in 2021 in a deal that valued Topgolf at $2 billion. The idea was that Topgolf, with its high-tech driving ranges, would attract younger people and more casual players to the sport.

    But the combination didn’t go as planned. Topgolf’s sales slowed as casual golfers became less willing to shell out for its services. Shares have fallen around 65% since the merger through Thursday.

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