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The B'game Historical Society had standing room only on Wednesday at the Lane room for a presentation about the history of the Mendelson/Melendez production company and the Charlie Brown TV specials.  Voice readers know the company is born and bred Burlingame and may recall when Lee Mendelson himself did a presentation back in 2013 here.

This time around Lee's sons, Sean and Jason, focused in on the music that accompanied the various TV specials.  The driving force behind the music was local composer and jazz pianist Vince Guaraldi who passed away in 1976.  After the sons did some archival digging in various places, the original tapes of the Peanuts music were located, remastered and repressed (on bio-vinyl no less!).  It's the Easter Beagle, Charlie Brown! is the current release.  Originally recorded in the famous Wally Heider Studios in EssEff, it was the twelfth Peanuts score by Guaraldi.  I won't attempt to tell the whole story that can be found in the liner notes, but Linus continues the proselytizing that began with A Charlie Brown Christmas in 1965.

The story Sean told about how the Christmas special came about was pure local gold.  The TV sponsors (mainly Coca-Cola) had turned down another of Lee Mendelson's shows but offered him a chance to fill a Christmas slot if he could give them a script in a couple of days.  He rushed back to his partner Bill Melendez and to Charles Schultz who pulled the script together over a weekend.  Guaraldi put the music together and Lee added the lyrics on the back of a napkin.  The Coke execs were unimpressed, but Lee told them to let their families decide if they liked it and the classic was born.  That's the short version.  To get the long version, you hadda be there.

Peanuts presentation

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3 responses to “Peanuts and Vince Guaraldi in B’game”

  1. Thanks for the recap, Joe. This was a great, super local presentation with a very happy vibe.
    But the fun doesn’t have to be over, yet. The Mendelson crew will be out in front of the Burlingame Train Station from 1-4 today (Sunday) during the Museum opening for anyone who’s interested in some fun and great music.
    They will be selling/signing the bio-vinyl, egg-shaped records and DVDs, too!

  2. Matthew Machlis

    Thanks for posting this to share with the community. My wife and high school daughter and I attended too, and really enjoyed it! Great stories.

  3. Joe

    If you missed the event or even if you were there and want a reminder, our local historian and author Joanne Garrison has penned a piece for the DJ about the origins of the Charlie Brown TV shows that recounts much of what we heard.
    This was a fun bit:
    What came next is what really made Mendelson’s career skyrocket. After Schulz and Mendelson’s repeated attempts to promote the 1964 documentary continuously met with rejection, an executive from McCann Erickson (a large NYC advertising agency) called Mendelson in February of 1965 and said that his client, Coca-Cola, was interested in a Christmas special. The call came on a Wednesday. Coca-Cola wanted an outline on their desk in Atlanta on Monday. “Of course,” were the first words out of Mendelson’s mouth. He hung up the phone and called Schulz, whose nickname was Sparky. Mendelson recalled the next few minutes in his book “The Making of a Tradition: A Charlie Brown Christmas:”
    https://www.smdailyjournal.com/news/local/burlingame-has-snoopy-connection/article_3b3d4b48-68cf-4ada-99d8-0c4a26b9d555#tncms-source=login

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