I am travelling in New England this week and happened to read the New York Times Sunday edition. Don't worry, I did not waste one slim dime of my own money on it–I picked it up on the Amtrak train when someone else was done with it. Imagine my surprise when, flipping through the front section trying in vain to find something worth reading, I stumble into not ONE, but TWO full-page University of California advertisements!
The first one had a bit of academic content about "climate change" research being done at UCSD. The second FULL PAGE AD was for UCLA and was just a big kiss to record/movie maven David Geffen (he's the G in Dreamworks SKG) for the donations he has made to the School of Medicine. Perhaps Bruce Dickinson can weigh in on Geffen's contributions to music and movies, but I have to ask why do we, as California taxpayers, have to fund expensive advertising in New York newspapers (note this was the New England edition I read)? Out of State students in the UC system are already a hot issue in California so I am at a loss regarding the purpose of either of these ads. Anyone have any idea why we paid for this expensive fishwrap?



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